The way that we search for anything and everything today is most always via the internet or World Wide Web. Statistics prove that web presence is directly related to company exposure and revenue growth. If your in-house marketing and advertising strategies are falling short of the mark, or if you don’t have them at all, you may want to consider using a Search Engine Optimization (SEO) company to help get your company at the top of the search results page and ahead of your competition.
- How confident are you that a keyword search relative to your industry, will display your company in the search results?
- On what page does your company appear, if at all?
- How many pages of listing does the average web surfer actually search through? The answer is usually no more than the first three!
- How can you ensure that your company will be there?
Engaging a SEO professional will help to improve your web visibility and placement in the search engine results by making sure that your website contains the right keywords, images, links, or videos.
All major search engines such as Google, Bing, and Yahoo have primary search results where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. These results are considered “Organic” in that they are not paid for, (ones that state “Ad” are and are usually given a higher placement position.)
- How do search engines work?
All search engines use algorithms or recipes to drive search results. Some key ingredients to the algorithm recipe are;
Keywords- words used by a search engine in its search for relevant Web pages. Type in any “keyword(s)” such as “SEO” and pages of links to relevant sites will appear. Links include websites that give definitions of the term or keyword, and companies that provide the service that was searched for.
Many times the results do not correspond to the company or product that you were looking for. That can be due to your choice of keywords, or the company’s lack of having the correct keywords in place on their website. For example, if you were looking for “Car Repair” but you only typed the keyword “car”, the results would be entirely different from what you were searching for.
Video Search -The goal when working with video SEO is to have your video content appear in video search engines as well as in the organic search results for major search engines. Additionally, the traffic should be directed to your site and not to your video hosting provider.
Image search – or image retrieval system. A common method which includes the addition of captioning, keywords, or descriptions of the images. To search for images, a user may type a keyword of the desired image with the term “image” or “photo”, to be redirected to links showing that image.
Reverse Image Search – when you search using an image, your search may include similar images, sites that include the image, or other sizes of the image you searched for. A search using an image works best when the image is likely to show up in other places on the web. For example, an image of a fiber optic cable will return more results than a personal image.
Whether you’re interested in a one-time initiative, or a monthly service to consistently improve your search rankings, we can help you define your objective and choose the best partner to execute and achieve it.